Marketing Executive (Level 4)
Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.
A Marketing Executive will help shape, support and deliver marketing plans. Typical responsibilities include:
• Managing and maintaining key marketing channels, including digital, offline and social media
• Planning and delivering tactical integrated marketing campaigns
• Managing the production and distribution of marketing materials
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
• Assisting in the achievement of brand positioning to agreed guidelines
• Organising and attending events such as conferences, seminars, receptions and exhibitions.
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Duration
20 months
Most Suitable For
Anyone wanting to develop marketing understanding and skills. Baltic's programme equips staff with a deeper understanding of marketing approaches and strategy. Teaching includes how to plan and execute tactical and targeted marketing activities that lead to conversions. Baltic Apprenticeships offer access to additional modules to help enhance and personalise learning, which helps meet individual development needs of both the apprentice and the organisation. See the module section to find out more.
Award
Level 4 Marketing Executive Apprenticeship award. For those who successfully complete one optional Expert Module, they will also achieve one of the following certifications (depending on which Expert Module is completed); Google Ads or Google Analytics. All Expert Modules are instructor led with an exam included free of charge. This apprenticeship is designed to also prepare successful apprentices to meet the requirements for optional registration as an Affiliate Member with the Chartered Institute of Marketing (CIM). There may be membership costs associated with this which are not covered within the costs for the apprenticeship programme.
Programme Cost
£6,000
The apprenticeship tuition fee is paid using employer levy. Levy Paying Employers and Non-Levy Paying Employers, please read the DAS and Tuition steps within our Apprenticeships Process – Employer Guide for more information and instructions.
Additional Funding
For all Employers:
- If apprentice is under the age of 25, Employer may not have to pay Class 1 Employer National Insurance. Full details and criteria are found here.
- For apprenticeships starting between 1 August 2024 - 31 July 2025, employer may be eligible for £1,000 if apprentice is aged 16 - 18 years old, OR aged 19 - 24 years old and has either an Education, Health and Care (EHC) plan provided by their local authority and / or has been in the care of their local authority. Full details and criteria are found within the ESFA Funding Rules.
- Some Councils are providing incentive payments to local small employers who recruit and employ young apprentices. To find out more, including eligibility and how to apply for an incentive, please visit Lancashire Skills and Employment Hub (details within the GRANT presentation)
- Lancashire County Council incentive is £3,000 for 100 Lancashire employers
- Chorley Council incentive is £1,500 for Chorley employers
- Fylde Borough Council incentive is £5,000 for Fylde employers recruiting a new apprentice who is a Fylde resident.
Start Date
usually every other month
Teaching Delivery
Online
Key Learning Requirements
Apprenticeships require learners to achieve specific new knowledge, skills and behaviours (KSBs), which are detailed in the Apprenticeship Standard. These are achieved by;
1) Programme Teaching; via online 2-day sessions every 6-8 weeks. If completing an optional Expert Module (from a choice), this consists of instructor led sessions/masterclasses and an exam. This is additional learning and would be included in to the learner’s personalised apprenticeship training plan. On successful completion of the exam, the learner will receive a ceritification (for example Google Analytics). If completing optional Be-Spoke Module/s, there will be additional learning time required which the education provider will discuss with you at application.
2) Independent study; such as assignment/project research and write up
3) Learning in the workplace; shadowing colleagues, completing programme assigned work based projects, day-to-day development within your current role duties/work activities, reflections with mentor, relevant training sessions.
Modules
This programme has fixed module delivery, consisting of 'Core Modules' and 'Essential Modules'. Therefore, you are unable to choose the mandatory modules studied for this apprenticeship. Baltic Apprenticeships offer access to additional modules to help enhance and personalise learning, which helps meet individual development needs of both the apprentice and the organisation. This is offered through their 'Be-Spoke' route, with various 'Expert Modules' and 'Be-Spoke Modules' to choose from per programme. Any Expert or Be-Spoke modules chosen will be in addition to the mandatory Core and Essential modules. A list of modules is available in the programme guide within the resources section.
Placements
This programme does not require external placements to be completed, although varied experiences are beneficial.
Assessments
Apprentices will be assessed throughout the programme by assignments, observations/evaluations and End Point Assessment.
Key Candidate Entry Requirements
• Employed minimum 30 hours a week in a suitable role for the duration of the apprenticeship. The apprenticeship duration may be extended to support staff who work less than this (will be looked at on individual basis).
• Preferably, certificate/s to evidence both Maths and English either GCSE C/4 or higher, Functional Skills Level 2 from an Ofqual approved examining organisation, or acceptable alternative (List of acceptable options
here). If the candidate does not have evidence of Maths and English at the relevant level, there are two options; 1. via NHSE funded online revision and exams. Contact Training Hub Apprenticeship Team for more details.
2. Or, Training Provider will support the learner through the relevant learning and exams, alongside their apprenticeship. An initial diagnostic assessment will be completed by the Training Provider at application stage to determine suitability for this option.
Full requirements and details are found on the course webpage.
Key Employer Entry Requirements
• Ensure Learner has the support and opportunities to achieve the requirements of the apprenticeship
• Manager to mentor the apprentice
Listed as an Approved Provider under an NHS Procurement
Yes
Application Timescale
It takes on average 2 months to complete all application stages for this programme.
If recruiting to this position, additional time will be required for recruitment and advertising stages.
Additional Training Hub Support
Primary Care Employees:
• Have access to all resources provided by the L&SC PC Training Hub such as Digital training, Health and Wellbeing support and events.
• Non-clinical Training and Resources: this
webpage lists training and resources for non-clinical roles, which may compliment the apprenticeship (always check suitability with your apprenticeship training provider)
Social Care Employees:
• Have access to all resources provided by the L&SCSC Training Hub such as training, Health and Wellbeing support and events.
Pathway
- HASO Apprenticeship pathway tool is available here
- Career progression does not have to be linear.
- Entry criteria may differ per provider and varied routes may be available depending on the individuals prior learning and experience.
Information Last Updated
25/02/2025
Programme Resources
• This provider also offers educational Q&A and Insight sessions for those interested in finding out more about the programme. These are available on a 1:1 basis – contact the provider directly to arrange.
•
Programme Guide – this includes module information and Be-Spoke module options
If you would like to know anything further about the programme itself, please contact:Kenedie Wilson, Account Director, [email protected], 07463 373811.
How to Apply
If you would like to apply for an apprenticeship (either for yourself, a member of staff or a vacancy for a new recruit), please complete the appropriate Training Hub Expression of Interest Form from the following options. This will allow the apprenticeships team to; complete basic pre-checks, provide you with personalised advice/guidance and start the programme application process. You can find out more about the stages of applying for an apprenticeship within our Apprenticeships Process - Employer Guide.
Primary Care Online Expression of Interest Form. If you would like to discuss anything first, please email [email protected] or call Olivia on 07735161775
Social Care Online Expression of Interest Form. If you would like to discuss anything first, please email [email protected] or call Dawn on 07796 060023
