Multi-Channel Marketer (Level 3)
The broad purpose is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results. They will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to Marketing function and activities of the company. In their daily work, interactions would be with a wide range of internal and external stakeholder.
A Multi-Channel Marketer apprentice will leverage available data and AI tools to create engaging content that will guide customers/users down the marketing funnel, using their critical skills in content creation, search engine optimisation, social media management, web design, and GA4.
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Duration
15 months
Most Suitable For
Anyone wanting to become a successful data-driven digital marketer, and learn the skills to create effective digital marketing campaigns across online and offline platforms using available AI tools. This programme is perfect for aspiring marketers with a creative, innovative, and analytical mindset looking to gain hands-on experience while earning an industry-recognised qualification. Baltic's programme empowers learners to create platform-specific strategies, campaigns, and content, designed to increase brand awareness and online engagement, and drive revenue. Baltic Apprenticeships offer access to additional modules to help enhance and personalise learning, which helps meet individual development needs of both the apprentice and the organisation. See the module section to find out more.
Award
Level 3 Multi-Channel Marketer Apprenticeship award. For those who successfully complete one optional Expert Module, they will also achieve one of the following certifications (depending on which Expert Module is completed); Google Ads or Google Analytics. All Expert Modules are instructor led with an exam included free of charge.
Programme Cost
£11,000
The apprenticeship tuition fee is paid using employer levy. Levy Paying Employers and Non-Levy Paying Employers, please read the DAS and Tuition steps within our Apprenticeships Process – Employer Guide for more information and instructions.
Additional Funding
- If apprentice is under the age of 25, Employer may not have to pay Class 1 Employer National Insurance. Full details and criteria are found here.
- For apprenticeships starting between 1 August 2024 - 31 July 2025, employer may be eligible for £1,000 if apprentice is aged 16 - 18 years old, OR aged 19 - 24 years old and has either an Education, Health and Care (EHC) plan provided by their local authority and / or has been in the care of their local authority. Full details and criteria are found within the ESFA Funding Rules.
- Some Councils are providing incentive payments to local small employers who recruit and employ young apprentices. To find out more, including eligibility and how to apply for an incentive, please visit Lancashire Skills and Employment Hub (details within the GRANT presentation)
- Lancashire County Council incentive is £3,000 for 100 Lancashire employers
- Chorley Council incentive is £1,500 for Chorley employers
- Fylde Borough Council incentive is £5,000 for Fylde employers recruiting a new apprentice who is a Fylde resident.
Start Date
Usually every month
Teaching Delivery
Online
Key Learning Requirements
Apprenticeships require learners to achieve specific new knowledge, skills and behaviours (KSBs), which are detailed in the Apprenticeship Standard. These are achieved by;
1) Programme Teaching; via online 2-day sessions every 6-8 weeks. If completing an optional Expert Module (from a choice), this consists of instructor led sessions/masterclasses and an exam. This is additional learning and would be included in to the learner’s personalised apprenticeship training plan. On successful completion of the exam, the learner will receive a certification (for example Google Analytics). If completing optional Be-Spoke Module/s, there will be additional learning time required which the education provider will discuss with you at application.
2) Independent study; such as assignment/project research and write up
3) Learning in the workplace; shadowing colleagues, completing programme assigned work based projects, day-to-day development within your current role duties/work activities, reflections with mentor, relevant training sessions.
Modules
This programme has fixed module delivery, consisting of 'Core Modules' and 'Essential Modules'. Therefore, you are unable to choose the mandatory modules studied for this apprenticeship. Baltic Apprenticeships offer access to additional modules to help enhance and personalise learning, which helps meet individual development needs of both the apprentice and the organisation. This is offered through their 'Be-Spoke' route, with various 'Expert Modules' and 'Be-Spoke Modules' to choose from per programme. Any Expert or Be-Spoke modules chosen will be in addition to the mandatory Core and Essential modules. A list of modules is available in the programme guide within the resources section.
Placements
This programme does not require external placements to be completed, although varied experiences are beneficial.
Assessments
Apprentices will be assessed throughout the programme by assignments, observations/evaluations and End Point Assessment.
Key Candidate Entry Requirements
• Employed minimum 30 hours a week in a suitable role for the duration of the apprenticeship. The apprenticeship duration may be extended to support staff who work less than this (will be looked at on individual basis).
• Preferably, certificate/s to evidence both Maths and English either GCSE C/4 or higher, Functional Skills Level 2 from an Ofqual approved examining organisation, or acceptable alternative (List of acceptable options
here). If the candidate does not have evidence of Maths and English at the relevant level, there are two options; 1. via NHSE funded online revision and exams. Contact Training Hub Apprenticeship Team for more details.
2. Or, Training Provider will support the learner through the relevant learning and exams, alongside their apprenticeship. An initial diagnostic assessment will be completed by the Training Provider at application stage to determine suitability for this option.
Full requirements and details are found on the course webpage.
Key Employer Entry Requirements
• Ensure Learner has the support and opportunities to achieve the requirements of the apprenticeship
• Manager to mentor the apprentice
Listed as an Approved Provider under an NHS Procurement
Yes
Application Timescale
It takes on average 2 months to complete all application stages for this programme.
If recruiting to this position, additional time will be required for recruitment and advertising stages.
Additional Training Hub Support
Primary Care Employees:
• Have access to all resources provided by the L&SC PC Training Hub such as Digital training, Health and Wellbeing support and events.
• Non-clinical Training and Resources: this
webpage lists training and resources for non-clinical roles, which may compliment the apprenticeship (always check suitability with your apprenticeship training provider).
Social Care Employees:
• Have access to all resources provided by the L&SCSC Training Hub such as training, Health and Wellbeing support and events.
Pathway
- HASO Apprenticeship pathway tool is available here
- Career progression does not have to be linear.
- Entry criteria may differ per provider and varied routes may be available depending on the individuals prior learning and experience.
Information Last Updated
26/02/2025
Programme Resources
• This provider also offers educational Q&A and Insight sessions for those interested in finding out more about the programme. These are available on a 1:1 basis – contact the provider directly to arrange.
•
Programme Guide – this includes module information and Be-Spoke module options
If you would like to know anything further about the programme itself, please contact: Kenedie Wilson, Account Director, kenedie.wilson@balticapprenticeships.com, 07463 373811.
How to Apply
If you would like to apply for an apprenticeship (either for yourself, a member of staff or a vacancy position), please complete the appropriate Expression of Interest Form from the following options. This will allow the relevant apprenticeships team to; complete basic pre-checks, provide you with personalised advice/guidance and start the programme application process. You can find out more about the stages of applying for an apprenticeship within our Apprenticeships Process - Employer Guide.
Primary Care Training Hub Online Expression of Interest Form. If you would like to discuss anything first, please email mbpcc.apprenticeships@nhs.net or call Olivia on 07735161775
Social Care Online Expression of Interest Form. If you would like to discuss anything first, please email Dawn.werra@nhs.net or call Dawn on 07796 060023
