Multi-Channel Marketer (Level 3)
The broad purpose is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results. They will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to Marketing function and activities of the company. In their daily work, interactions would be with a wide range of internal and external stakeholder.
A Multi-Channel Marketer apprentice will leverage available data and AI tools to create engaging content that will guide customers/users down the marketing funnel, using their critical skills in content creation, search engine optimisation, social media management, web design, and GA4.
Compare
Duration
18 months (15 plus 3 for End Point Assessment)
Most Suitable For
Individuals new to or already supporting marketing activities across their organisation across multiple channels (social, email, content, offline), including those wanting to build or upskill in marketing delivery and analysis.
Award
Level 3 Multi-Channel Marketer Advanced Apprenticeship Award
Additional Funding
- If apprentice is under the age of 25, Employer may not have to pay Class 1 Employer National Insurance. Full details and criteria are found here.
- For apprenticeships starting between 1 August 2024 - 31 July 2026, employer may be eligible for £1,000 if apprentice is aged 16 - 18 years old (or 15 years of age if the apprentice’s 16th birthday is between the last Friday of June and 31 August); or aged between 19 and 24 years old and has either an Education, Health and Care (EHC) plan provided by their local authority and / or has been, or are, in the care of their local authority. Full details and criteria are found within the relevant DfE Funding Rules.
- Some Councils are providing incentive payments to local small employers who recruit and employ young apprentices. To find out more, including eligibility and how to apply for an incentive, please visit Lancashire Skills and Employment Hub (details within the GRANT presentation)
- Lancashire County Council incentive is £3,000 for 100 Lancashire employers
- Chorley Council incentive is £1,500 for Chorley employers
- Fylde Borough Council incentive is £5,000 for Fylde employers recruiting a new apprentice who is a Fylde resident.
Start Date
Anytime
Teaching Delivery
Blended with both face-to-face (Leeds Printworks Campus) and online teaching and resources.
Key Learning Requirements
Apprenticeships require learners to achieve specific new knowledge, skills and behaviours (KSBs), which are detailed in the Apprenticeship Standard. These are achieved by;
1) Programme Teaching; The commitment/frequency of teaching sessions will be confirmed by the training provider at application stage.
2) Independent study; such as assignment/project research and write up
3) Learning in the workplace; shadowing colleagues, completing programme assigned work based projects, day-to-day development within your current role duties/work activities, reflections with mentor, relevant training sessions.
Modules
This programme has fixed module delivery (you are unable to choose the modules studied). A list of modules is available on the course webpage or course materials.
Placements
This programme does not require external placements to be completed, although varied experiences are beneficial.
Assessments
Apprentices will be assessed throughout the programme by assignments, assignments, including work based projects and presentations, professional discussions and End Point Assessment.
Key Candidate Entry Requirements
• Employed 30 hours or more per week for the duration of the apprenticeship. The apprenticeship duration may be extended to support staff who work less than this (will be looked at on individual basis)
Full requirements and details are found on the course webpage/information.
Key Employer Entry Requirements
• Ensure Learner has the support and opportunities to achieve the requirements of the apprenticeship.
• Line Manager to mentor the apprentice.
Listed as an Approved Provider under an NHS Procurement
Yes
Application Timescale
- It takes on average 2 months to complete all application stages for this programme.
- If recruiting to this position, additional time will be required for recruitment and advertising stages.
Additional Training Hub Support
Primary Care employees have access to:
- All resources provided by the L&SC PC Training Hub such as Digital training, Health and Wellbeing support and events.
- Plus, Non-clinical Training and Resources. This webpage lists training and resources for non-clinical roles, which may compliment the apprenticeship (always check suitability with your apprenticeship education provider).
Pathway
Skills England has an
interactive occupational maps tool which shows the variety of progression pathways using apprenticeships.
Career progression does not have to be linear. Entry criteria may differ per provider and even more varied routes may be available depending on the individuals prior learning and experience.
Information Last Updated
10/06/2025
Further Programme and Provider Information
If you would like to know anything further about the programme itself, please contact: Cheryl on [email protected]
How to Apply
If you would like to apply for an apprenticeship (either for yourself, a member of staff or a vacancy position), please complete the Primary Care Expression of Interest Form. This is for Primary Care Employers within Lancashire and South Cumbria only. By completing the expression of interest form, the Training Hub Apprenticeships team will be able to complete basic pre-checks, provide you with personalised guidance, and start the programme application process for you. If you would like to discuss anything first, please email [email protected] or call Olivia, Apprenticeships Manager, on 07735161775. You can find out more about the stages of applying for an apprenticeship within our Apprenticeships Process - Employer Guide. Social Care Employers within Lancashire and South Cumbria, please contact Dawn on [email protected]
